Tuesday, November 20, 2007

Study shows casual gamers interested in Halo 3

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We knew Microsoft was aiming to bring in a more casual audience, but we didn't think that Halo 3 could be part of that hook. Nevertheless, a new study reveals that casual gamers are unusually interested in Bungie's triple-A FPS, which many would describe as anything but casual.

The study, performed by the BrandIntel research group, looked at the appeal of both Halo 3 and Guitar Hero III across multiple demographics. While Guitar Hero III performed as expected, the BrandIntel report indicated that Halo 3 "over-achieved," with regards to the reactions garnered from casual gamers.

This could simply be due to the game's gigantic mass marketing push, which admittedly made it hard for anyone to not be aware of the title. There could, however, be other elements of Halo 3 -- such as the open-ended "Forge" mode -- that are appealing to the casual sector. As seen in the picture above, we're still investigating any potential connection between Halo 3 and games like Chain Factor. We'll get back to you if we make any startling discoveries.
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[via] Joystiq

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