Thursday, September 27, 2007

Nintendo's Beth Llewelyn quits

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Shake that tree, shake it and watch the Nintendo executives fall out and everything end up like people said it would. The latest person in the Nintendo executive culling is Beth Llewelyn, senior director of corporate communications at Nintendo of America, as she officially resigned today. Not only that, but Golin Harris' Julia Roether, guru of Nintendo's PR company in the States, also peaced-out. That sound you hear is Nintendo's PR department running around without a head. We now wait to hear Perrin Kaplan's exit cue.

Although some less-than-charitable things can be said about the way Nintendo's PR was run up to this point, it could simply be the same issues as Sony had to deal with taking orders from Japan. Sony of America was starting to turn things around with Dave Karraker, but then he left after less than a year (we really miss Dave). We now wait and see who the replacements are. Will it be business as usual, or will Nintendo's PR alter dramatically?
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[via] Joystiq

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