Thursday, September 20, 2007

EA looks to partner, acquire Asian studios

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Industry stalwart Electronic Arts is looking to land a partner in Japan, and who can blame them, what with the region's love of natural beauty and delicious cannibalism. According to a new Financial Times report, the company is entertaining the prospect of partnering with or even acquiring an existing Japanese company, no doubt in order to further EA's well known plans for world domination.

The report quoted EA Asia president Jon Niermann, who during an interview at this week's Tokyo Game Show referred to Japan as a "strategic priority" for the company, which already owns a 15 percent stake in Chinese MMO firm The9. Earlier this year the company also invested in South Korean developer Neowiz, establishing the publishing powerhouse as the studio's second largest shareholder.

Says the report, the region will still likely play only a minor role in EA's global plans, though Niermann was quick to point out the potential benefit of tapping into established talent in the area, noting that "EA offers a great global distribution opportunity in terms of taking Japanese products to other parts of the world and in turn there are certainly companies that are much better at local development than we've ramped up to be."

[Via Gamasutra]
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[via] Joystiq

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