Wednesday, October 10, 2007

BrandWeek crowns Nintendo's Fils-Aime marketer of the year

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Nintendo of America's ass-kicking, name-taking president Reggie Fils-Aime (pronounce it properly, please) earned top honors this year by being named marketer of the year according to BrandWeek. It's not too surprising, given the console maker's rather storied rise to the top - how many more articles are we going to see about grandparents playing Wii bowling?

Other honorees include executives from NBC, Geico and Crocs. The BrandWeek article can be viewed online (.pdf file); Reggie's article starts on page four.

[Via Gamasutra]
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[via] Joystiq

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