Tuesday, July 24, 2007

Nintendo uses beach nurses to promote Brain Age in Greece

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A reader of N+ recently sent in a note about Nintendo's unique marketing approach in Greece. To help promote Brain Age: Train Your Brain in Minutes a Day!, women dress up as nurses and walk around local beaches letting sunners test their brain age. This seems a bit counter-intuitive, as hot nurses plus scantily-clad beachgoers tend to make the blood flow to parts of the body that aren't the brain. But you have our attention, at the very least. More pics can be found on Nintendo's official Greek site.

[Via N+]
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[via] Joystiq

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