Saturday, December 15, 2007

Spin to win: Microsoft and Sony talk NPD results

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There you are, beloved reader! Blessed are the words that attract your attention and become cornered by your inquisitive corneas! We have plenty of them lined up for you in this celebratory article which examines the post-NPD press so gracefully released from the dwellings of Microsoft and Sony. In short: the holidaze have brought out the best in everybody, with giant corporations joining hands and prancing around a gigantic pile of cash, shaking the very earth with their financial frolicking. In two paragraphs:

A keyword for Sony in November is "momentum," its $399 wrecking ball finally crashing through a wall of consumer apathy to reach 466k units sold, marking "a 285% increase over the previous month's sales." In other words, "PS3 had the biggest October to November sales increase of any hardware platform." The brand as a whole also enjoyed great success, with "PlayStation hardware unit sales" soaring past 1.5 million units. Don't forget the software either, as "PlayStation had three software titles in the top ten list across all consoles," including Guitar Hero III, Assassin's Creed and Call of Duty 4.

Software proved equally popular on Microsoft's Xbox 360, with four titles landing in the software top ten, compared to "three on the Wii and two on the PS3." Aided by the infamous attach rate of 6.9 games per system, "total consumer dollars spent for holiday shopping" sent $763 million to Microsoft. The Wii and PS3 received $587 million and $364 million respectively. Third-party software providers couldn't be more pleased.

Continue reading Spin to win: Microsoft and Sony talk NPD results

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[via] Joystiq

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