Says EA CEO John Riccitiello, "We bring a lot to the table ... we simplify the process of courting publishers, basically taking it to zero." He adds that EA, being the publishing giant that it is, can "reach places where [BioWare and Pandemic] don't get to so we can build their properties bigger." As for what EA itself gets out of the deal, the exec noted matter of factly that EA is "not in the open world action-adventure business. These guys are the leaders ... this strengthens us where we need to be stronger."
Continue reading EA: BioWare, Pandemic purchase 'mutually beneficial,' studios to remain distinct
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