Master Chief vs. dinosaur, Halo 3 marketing in Korea

Filed under: Microsoft Xbox 360, First Person Shooters, Business

What you will see above, and after the break, are allegedly official Halo 3 marketing videos in Korea. It's, um, different ... like the part where Master Chief punches a dinosaur in the head and the back of his armor falls off. After the break you'll see what happens when someone dressed like Master Chief poses motionless in a Korean mall and springs to life. That's actually more funny than weird, but totally not what we expect from Microsoft marketing.

As we all know, Korea has a very strong gaming culture, although it mostly revolves around the PC market. Console gaming isn't as popular, but maybe videos like this help? Our Korean translator has been missing since the Starcraft II announcement, so we have no idea what's going on in these videos. We can fully accept that Korean culture is very different from US culture -- this point made clear in the video after the break as the guy in the Master Chief costume is standing in the middle of a mall with a gun. We could see something like that sparking an incident on the local news here.

[Via X3F]

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[via] Joystiq